How South Korea’s beauty brands are thriving on the global market

South Korea's indie cosmetics brands are becoming a mainstay of the global beauty market, offering an alternative to large conglomerates that traditionally dominate the space. Leveraging the K-beauty wave, these smaller companies, such as Rom&nd, quickly adapt to trends and capture the attention of younger consumers with innovative marketing and diverse product lines. Their success is also fuelled by effective use of online platforms and pop-up stores, enabling them to connect with customers on a personal level. Discover more about how these agile and creative indie brands are transforming the...