Buying, selling and the biases investors need to recognise

For investors the process of selling securities and other assets is much harder than buying. Yet poor selling choices often lead to as underwhelming performance as buying at the wrong price. In this guide, Schroders identifies the four main biases facing the process. These include loss aversion, availability bias, confirmation bias and time usage. Frank Thormann, Portfolio Manager, Multi-Regional Equities at Schroders, explores these four biases, along with the reasonings behind the inequalities in the buying and selling processes.