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Businesses must tailor customer service to different vulnerabilities
- Financial Advice
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- 21.09.22
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Customer vulnerability is defined in numerous ways. It can relate to health, life events, resilience and capability. Therefore, businesses must adjust their approach to customers who are identified as vulnerable to ensure a consistent level of customer service. This article considers the steps a firm must take when communicating with vulnerable customers, and how these frameworks can support the client effectively without compromising the level of customer service they receive.